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Reminds me back at the Xbox One launch where notoriously an employee arrogantly said that always online DRM is fine and defended it when pressed by saying why would anyone want to live in an area with unreliable internet. He left Microsoft after the backlash.


Was it Don Mattrick, the head of Xbox at the time who left Microsoft two months after unveiling the Xbox One?

https://www.digitalspy.com/videogames/e3/a489371/microsoft-e...

> Microsoft executive Don Mattrick told GameTrailers in an interview that was filmed just before E3 that he understood why some people are frustrated at their policies.

> "Fortunately, we have a product for people who aren't able to get some form of connectivity," he said. "It's called Xbox 360.

> "If you have zero access to the internet, that is an offline device."


It was Adam Orth (aka 'Sweet Billy') but clearly others shared similar views.

Sony capitalized on the larger always online controversy with a low budget ad poking fun at the concept[1], which was great marketing.

[1] https://www.youtube.com/watch?v=kWSIFh8ICaA




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