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I believe it. My wife shops at Coach and their outlet stores are much better than their main stores. The store footprint is at least double, which means they also carry more product. The outlet has more men's products as well. Plus the staff is generally more grounded.

I had a purse of hers sent back for reconditioning and the regular store didn't seem to notice that it was originally an outlet product (granted, it was like 8 years old at that point).

Granted, not every retailer is like that. GAP brands definitely sell inferior products at their outlet stores. But I don't notice a difference in quality for Levi's stuff at their outlet stores vs department stores.

I think outlet malls are generally seen by consumers as "malls that focus largely on clothing". The only regular malls that have survived in my area are maybe 30% clothing, with the rest being the huge Apple store, restaurants, cafes, jewelry, car showrooms (?), LEGO, overpriced home goods, etc. While the outlet mall remains like 80% clothing.



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