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they'll sit through the ad to avoid sitting through a black screen

Bold claim.



AFAIK Twitch already sends a simple "there's supposed to be an ad here" video stream during ad breaks when viewing through a non-web player. I'd take 30 seconds of silence over 30 seconds of advertisements any day of the week.


+1. Especially those obnoxious, super-loud ads (seems like it's 99% of ads these days)




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