Someone’s plan when investing in early Solar panel R&D went something like: If everyone would just… “follow their economic interests” driving down the cost of panels will dramatically increase adoption further driving down costs in a feedback loop.
Unlike most “if everyone would just” plans that one actually worked because the desired behavior aligned with people’s interests.
> Someone’s plan when investing in early Solar panel R&D went something like: If everyone would just… “follow their economic interests” driving down the cost of panels will dramatically increase adoption further driving down costs in a feedback loop.
I'm not sure if that is a good paralel. The difference is that we didn't needed "everyone" to innovate on solar panels. It was enough if "someone" was, and those who did not got left behind with their inefficient processes. That's not a true "everyone would just" situation.
Getting a handful of people to act differently is rarely the issue, especially if they think they’ll get rich by doing so.
The customer base continually expanding is the “tough” side of the equation. 100’s of millions of people behaving differently is the hard part of those “If everyone would just” plans.
Someone’s plan when investing in early Solar panel R&D went something like: If everyone would just… “follow their economic interests” driving down the cost of panels will dramatically increase adoption further driving down costs in a feedback loop.
Unlike most “if everyone would just” plans that one actually worked because the desired behavior aligned with people’s interests.