In Poland Allegro takes the most dominant role. It started as a simple auctions site 26 years ago and now it's a big e-commerce platform with additional classifieds, price comparison engine and consumer credit, tickets marketplace services. In last years they enter Czechia, Slovakia, Hungary - mostly by acquisition of existing sites and services.
The last attempt of slice out what Allegro managed to grab by the largest IT company have failed. Comarch which exists since '93 and has branches in 32 countries couldn't withstand Allegro dominance at home and their wszystko.pl service closed after only 7 months.
So amazon is not that much popular here - the force of habit for buying on Allegro works against Bezos' company. They enter too late, offered not much at the start and often products descriptions were poorly machine translated. There was even a picture that ran for a while around our part of the Internet where some Nigerian economy book title due to this translation mishap become really offensive.
So amazon is not that much popular here - the force of habit for buying on Allegro works against Bezos' company. They enter too late, offered not much at the start and often products descriptions were poorly machine translated. There was even a picture that ran for a while around our part of the Internet where some Nigerian economy book title due to this translation mishap become really offensive.