Xbox has been nothing more than a budget, low-spec, walled in gaming PC for about 1.5 console generations. It no longer has exclusive games, and the hardware (console and peripherals) are mediocre.

(PlayStation is almost in the same boat, except they have significant sales in regions where PC gaming is much smaller than in the US.)

Xbox has killed Xbox... have you not seen the sad state of affairs there for, I don't know, the past generation or two of consoles?

I don't disagree with your sentiment, other than the fact that it isn't literally dead… yet.

Xbox is now a cross platform brand, and arguably bigger on PC than in the console market.

Huh, why? Xbox is a great example of a business unit that should be self-sustainable.

Not that it matters.,Microsoft has done a spectacular job of killing Xbox even with its ability to sustain setting money on fire for the past decade. Xbox has been an unmitigated disaster since Xbox One.