It would not be a smart move for any major game developer to front a significant amount (i.e. $100k+) money for a project like this. For a good reason, most game developers are not in the business of hardware (even Valve has stated it would rather other people produce the hardware, but will make its own as a last resort).
Plus, even if it were funded, it would be foolish not to put a product like this on Kickstarter and raise whatever additional money you could. This might also give one an idea of how much traction the product would get. I'm a bit skeptical of OUYA, given its not much more than a glorified Android device, but this product looks a bit more promising because (if the reviews are any indication) it really is a leap forward in VR tech.
Plus, even if it were funded, it would be foolish not to put a product like this on Kickstarter and raise whatever additional money you could. This might also give one an idea of how much traction the product would get. I'm a bit skeptical of OUYA, given its not much more than a glorified Android device, but this product looks a bit more promising because (if the reviews are any indication) it really is a leap forward in VR tech.