This is like saying "nobody is disrupting AWS" and then pointing out that competitors don't have a version of AWS Glue.
Plenty of startups have disrupted banks. AMEX purchased one to jumpstart its small business checking accounts just a few years ago. You're just not looking hard enough.
If you move the goal posts to core checking/savings accounts by consumers, then yeah there's not much of an upside there. Consumers go decades to lifetimes on average without changing banks. Capital One was the last one to do anything "disruptive" here re: providing accounts and credit to the lower class, and I'm not sure there's enough juice to squeeze left for a smaller, more focused product to make any money given the stickiness of checking accounts generally.
Plenty of startups have disrupted banks. AMEX purchased one to jumpstart its small business checking accounts just a few years ago. You're just not looking hard enough.
If you move the goal posts to core checking/savings accounts by consumers, then yeah there's not much of an upside there. Consumers go decades to lifetimes on average without changing banks. Capital One was the last one to do anything "disruptive" here re: providing accounts and credit to the lower class, and I'm not sure there's enough juice to squeeze left for a smaller, more focused product to make any money given the stickiness of checking accounts generally.