In corporate speak, this was a major sales win for that startup, and I don’t think they would have gone this far without a lot of people at Walgreens buying into the concept.

Which makes me think there is a major disconnect between those people and Walgreens customers—I mean, it’s obvious that people who like shopping like to browse, and that they also like to have the least possible amount of stuff between them and what they are looking for.

So completely breaking that experience (and often having people open doors that had no product behind them) is probably frustrating enough for those people to shop elsewhere, or to simply avoid those aisles and shop less.

Genius move, if you want to lose customers.