> You're confusing marketing of a product (and the quality of the design of the marketing) for design of the product itself.
Why did you read this confusion into my post? Was it because I'm using YouTube thumbnails as an example or referring to A/B tests that websites employ to measure engagement?
These were concrete examples used to describe abstract concepts relating to human behaviour. The quality of a design affects how a user engages with the product, how they feel about the product and how they enjoy using it. I never really considered "marketing" in my comment at all. I was talking about demonstrable design elements (composition, mise en scene, copy, typography) and how those elements combine to affect the quality of the finished product .. and how that quality impacts user experience. This applies whether the "product" is ad copy or a physical object bought from the store.
The thumbnail of a YouTube video is marketing for that video, it's not a part of the video itself. It's commonly quite divorced in tone (and sometimes even content) from the video.
It's also a good example: you can have an excellent video, but if the thumbnail (marketing) is not spectacular enough, people won't watch it. Another example about how people care little for quality.
Why did you read this confusion into my post? Was it because I'm using YouTube thumbnails as an example or referring to A/B tests that websites employ to measure engagement?
These were concrete examples used to describe abstract concepts relating to human behaviour. The quality of a design affects how a user engages with the product, how they feel about the product and how they enjoy using it. I never really considered "marketing" in my comment at all. I was talking about demonstrable design elements (composition, mise en scene, copy, typography) and how those elements combine to affect the quality of the finished product .. and how that quality impacts user experience. This applies whether the "product" is ad copy or a physical object bought from the store.