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At first I was surprised by Authodesk acquisition. However, there seem to be some logic to this and I think it could be result in a big win-win for both of them.

SocialCam or "SocialScam" as I call it, used some spammy stuff to show traction. Right or wrong, fake or real, this traction is probably what Autodesk bought into. Given the amount of visual editing technology and image processing knowhow that exist in the autodesk, this marriage would allow autodesk a platform to build and potentially become the market leader in video editing and sharing on the mobile space.



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