It's bad even for those customers who want a result, because they will be hoping that the reputation of the firm reprinting the data will cause others to neglect looking into the figures.
Look what happened here: if either RIM or Microsoft were relying on the data to be under-analysed (not saying they were - just an example!) then it would have blown up in their face fairly spectacularly. And Neilsen is a reputable firm!
Try looking up the Mindcraft Windows NT vs. Linux benchmarks also.
Look what happened here: if either RIM or Microsoft were relying on the data to be under-analysed (not saying they were - just an example!) then it would have blown up in their face fairly spectacularly. And Neilsen is a reputable firm!
Try looking up the Mindcraft Windows NT vs. Linux benchmarks also.