That was EV certificates. They were finally removed from browsers completely around five years ago because they didn’t actually work. At all. The problems were largely social. Plenty has been written about it, you can find it by searching.
Well, the original HTTPS certificates too were supposed to work like that; I remember reading a security article criticizing the EV proposal by quoting the old (circa 1998?) policy statements of different CA's and showing that they're pretty much identical to the EV requirements.
