But in seriousness, an internet without ads is about way more than just not seeing banner ads. Penny Arcade puts it very well:
"Not having ads would create a chain reaction that would lead to a bunch of other interesting stuff. Without the almighty 'pageview' to consider, why not populate the RSS with full comics and posts? Why not enable and even encourage apps, first and third party, for people to read it however they damn well please?"
I recognize that and I think it's an interesting question (and translates well to all the "twitter is screwing its app ecosystem again" drama), but the way Penny Arcade are going at it is a kickstarter project where they're effectively selling the privilege of not seeing ads for $250k a year. There is competition for that niche, and I think PA would have done well to actually over a product for what they're asking.
The penny arcade guys aren't exactly here as business men. Hack when they finally got someone on board to mange their site he was shocked that they nearly got bought twice, and that they still barely had an idea of how their income worked.
I think they are appealing to their community, and people who find stuff like child's play, pax and the rest to be great.
