Rogan alone has more daily listeners than left leaning news shows have people watching in a week. I think it was something like 11 million per day. Big mistake to not show up there.
Absolutely - if you look on YouTube alone, the view counts on interviews/podcasts between Trump/Vance and Harris/Walz are dramatically different. For better or worse, people increasingly get their information and news from videos, and to skip that was a major misunderstanding of the cultural landscape.