There is a huge amount of detail and nuance to digest in this one. Though the author speaks in absolutes he puts forward examples that clearly indicate they mean "Most people do ..." and that fuzziness should be more prominent because the problems will be fuzzy too.
Consider the hypothetical shop that values fancy math but claims to reward bugs. There might be an official bug hunting program. But the rewards might be low value like pizza or a lame company award while the mathematicians are getting raises and promotions. There are mixed messages and it won't be clear to every what is valued and some people will overhear at the water who just got a raise and put the pieces together and others won't.
It is messy and fuzzy when goals and statements don't align internally, and I suppose talking about it is also often messy.
Consider the hypothetical shop that values fancy math but claims to reward bugs. There might be an official bug hunting program. But the rewards might be low value like pizza or a lame company award while the mathematicians are getting raises and promotions. There are mixed messages and it won't be clear to every what is valued and some people will overhear at the water who just got a raise and put the pieces together and others won't.
It is messy and fuzzy when goals and statements don't align internally, and I suppose talking about it is also often messy.