We all know there's no good direct competition for YouTube, but I'm wondering why no big streaming service like Netflix has...
a) Started to offer "shorts"
b) Offered a big exclusivity contract to a popular YouTuber
No doubt there would be some risk involved, but the paycheck would make it more than a worthwhile risk for the YouTuber, and streaming services make big bets every day. Am I off base in thinking this is destined to happen?
Youtube wants engagement so they can sell you ads, Netflix just wants subscribers, they don't care how much I watch or how engaged I am, just that I keep my subscription.