Platforms are where the money is at. Big SaaS companies built something large and complicated (their moat) that's difficult for a competitor to replicate or support.
It takes thousands of people who know what they are doing to get a big SaaS platform in any industry to work -- and to keep it working through endless regulatory changes, hacks, user demands, tech limitations, and bugs.
Once you have built something of this scale you're likely to charge as much as competition or perhaps even more -- not only to recoup your enormous costs but to return the expected profits to your capital backers.
It takes thousands of people who know what they are doing to get a big SaaS platform in any industry to work -- and to keep it working through endless regulatory changes, hacks, user demands, tech limitations, and bugs.
Once you have built something of this scale you're likely to charge as much as competition or perhaps even more -- not only to recoup your enormous costs but to return the expected profits to your capital backers.