1. less annoying for non-desktop devices. Especially when casting content onto my TV
2. moral niceties: Premium viewers apparently help give more revenue to content creators, and I tend to watch smaller channels. It's nice knowing I can disproportionately help those kinds of creators out.
Also, apparently Google is in the middle of its latest clash with adblocking so even that can get unreliable.
1. less annoying for non-desktop devices. Especially when casting content onto my TV
2. moral niceties: Premium viewers apparently help give more revenue to content creators, and I tend to watch smaller channels. It's nice knowing I can disproportionately help those kinds of creators out.
Also, apparently Google is in the middle of its latest clash with adblocking so even that can get unreliable.