Having a rival is pure press (and SEO) mastery. Seriously.
It reminds me of the genius rap rivalries of the 90s and 00s which left both rivals better off in every way (press, album sales, fame). http://en.wikipedia.org/wiki/Hip_hop_rivalry
> One is reminded of what Big Mama Thornton once said about Elvis Presley. Big Mama had created the song "Hound Dog" and earned $50, but Elvis got the hit and countless millions. Asked how she felt about that, Big Mama replied, "Honey, I'm still here to spend my fifty dollars!"
The entire modern TV media industry has learned how much money/fame can be earned from exploiting overblown controversy It's the substance of about 90% of non-fiction TV shows these days.
It reminds me of the genius rap rivalries of the 90s and 00s which left both rivals better off in every way (press, album sales, fame). http://en.wikipedia.org/wiki/Hip_hop_rivalry