There's always a chance, but if so they're very poor marketers. This is the modern world - there IS such a thing as bad publicity. They just got a mountain of it, and The Oatmeal came out smelling like roses.
Agreed. I don't compliment people very often, but countering the suit by raising money for charity - combined with his usual humor and quick wit - was a masterstroke.
And raised what, $40k for charity in a few hours?