Here is my point of view as a Search Engine Marketer:
- Go to meeting is probably using Dynamic Keyword Insertion (DKI) in their ads. This dynamically inserts a user's search query into the ad copy. From looking at the blog post, this seems to be true for the second screenshot. For the 1st screenshot, it seems that they are indeed building copy with "Meeting Burner" on it.
Whether this was suggested by they in-house Adwords person, an agency or anyone else, this is plain wrong. Not sure if you have any relationship with anyone from the Google Adwords team, but if you do, it would be good to get in touch with them.
If you guys need some help with your Adwords campaigns feel free to shoot me an email (HN_user_name@gmail.com). I'd be more than happy to volunteer couple hours to optimize your account or help you with sitelinks or retargetting.
As someone who does SEM, I played around with some queries, and...
-GTM is using the dynamic keyword insertion for the title of some their ads. This is not uncommon. And for the right queries, it does work.
-GTM is buying keywords for some competitors, for example, search fuzebox. On the other hand, they haven't found join.me just yet.
As an advertiser, unless there is a trademark block, you can bid on competitor keywords. What you can't do is use competitor keywords in the title or copy of your ad, dynamic insertion and/or copy. That second screenshot is most troubling, as the title does not match the query (i.e. that copy was built.)
GTM needs to remove their dynamic insertion ad from their competitor ad group and from any built copy. They should not be using competitor keywords in the title/copy of their ads at all, so for any budding SEMs here that's really what the issue is.
> That second screenshot is most troubling, as the title does not match the query (i.e. that copy was built.)
Did you mean to say that the first screenshot was more troubling? That is the one where the user searched "meetingburner" and the ad copy says "Meeting Burner Software | GoToMeeting.com"
- Go to meeting is probably using Dynamic Keyword Insertion (DKI) in their ads. This dynamically inserts a user's search query into the ad copy. From looking at the blog post, this seems to be true for the second screenshot. For the 1st screenshot, it seems that they are indeed building copy with "Meeting Burner" on it.
Whether this was suggested by they in-house Adwords person, an agency or anyone else, this is plain wrong. Not sure if you have any relationship with anyone from the Google Adwords team, but if you do, it would be good to get in touch with them.
Also, here is more info regarding this: https://www.en.adwords-community.com/t5/Ad-Approvals-and-Adv...
Here is the Google Adwords Trademark Complaint Form: https://services.google.com/inquiry/aw_tmcomplaint
If you guys need some help with your Adwords campaigns feel free to shoot me an email (HN_user_name@gmail.com). I'd be more than happy to volunteer couple hours to optimize your account or help you with sitelinks or retargetting.