Telling average users that aren’t HN readers, or particularly comp savvy for other reasons, that they now need to work out whether they want M chips, intel chips or arm chips is just going to confuse them.
I’m pretty sure most consumers will just be confused by arm windows vs intel windows.
This ad also implies pop-ups served by the OS and related apps have something to do with your CPU, which isn't the case at all. So even if you decide Windows is for you, your pop-up experience will have nothing to do with which CPU you choose.
I am quite sure, Microsoft would rather have everyone migrating to ARM, but Intel / AMD are surely not going to play ball, nor most of the developer community.
PCs stopped being a vertical integrated product, the day IBM lost control over it.
I’m pretty sure most consumers will just be confused by arm windows vs intel windows.