I don't think it is cursed yet. Apple seem to be taking a very conservative approach to the whole AI and LLM thing and are externalising it to OpenAI so they can cast it off if it turns out to be a pile of crap.
Where they are investing heavily is in some of the local on-device ML stuff which actually looks vaguely useful. And it's all standard classification, image processing and summarising stuff. All viable, not overhyped solutions. The photos.app contextual search thing is very useful already for example (even if it can't identify the difference between horses and cows very well).
Think of the standard hype/maturity curve. Apple know how to play it.
Where they are investing heavily is in some of the local on-device ML stuff which actually looks vaguely useful. And it's all standard classification, image processing and summarising stuff. All viable, not overhyped solutions. The photos.app contextual search thing is very useful already for example (even if it can't identify the difference between horses and cows very well).
Think of the standard hype/maturity curve. Apple know how to play it.