So, we're looking at a relatively deep link, which assumes the reader has been shown the main OS features and is looking for which specific product to buy. That said, I agree that this page doesn't do much except show pretty pictures and throw out a few tech specs, and won't sell the product on its own.
When I search Google for chromebox the first result is the link that was submitted. I concur: it is a terrible landing page for a product. Consider the first page results for things like macbook, ipad, or mac mini and you can see where the failure lies. They do, after all, have control of search results, don't they?
It's nuanced UI-related. There's a lot of psychology involved to understand the holistic effects. You need to include things like someone's brand perception into deciding how effective a UI will be, such as trusted brands will let someone assume that what they are looking at is trustworthy - and therefore of enough value for them to care and look further into it / to get interested.
It's the brand of the company that matters; It's the foundation for what a user will expect, and will let them trust what they are seeing in front of them as valuable to them - prior to even knowing anything specific about it.
I'd say a lot more goes into a company's revenue than two single product landing pages. Don't use Apple's earnings as justification for all it's actions.
McDonald's sells the most burgers in the world, that definitely means it's the best in everything burger-related right?
Most likely, your desktop would have to print gold to make up for the difference in your power bill compared to a ChromeBox too. My desktop needs a couple hundred watts; my Google TV box needs closer to 10. Running a full-size desktop where you don't need the power is equivalent to a voluntary subscription fee versus a one-time payment.
I'd be curious to compare your time from power off, to viewing a web page.
They're very different machines, with very different goals. If you compare the components, then yes, it probably doesn't make any sense for you to get a Chromebox. If you look at the features they both have, then it might make more sense.
If I were buying a machine for my grandmother, I'd buy the Chromebox over your $377 desktop, in a heartbeat.
It's still not good enough for me, though it is a million times better.
"Go fast". The set top Androids are also pretty fast. Also, as someone said, who reboots these days? (though it's a selling point for a media player replacement)
"Stream HD movies without a hitch", ok, that's a selling point, though my cheap Android phone does well enough on "good enough" quality, so I'd expect the Android set top boxes or equivalents to do just as well.
"Go straight online to creating, sharing and enjoying. Chrome devices come with built-in apps for editing photos, creating documents and presentations, and video chat, so you can get everyday tasks done right out of the box."
Ok, though the Android boxes do that too.
"Google+ Hangouts. You can also integrate multiple chat accounts with apps like imo or eBuddy. "
Not a selling point for me (what is a Hangout?)
Edit: I tried explaining myself. Why the downvote instead of a rebuttal? (I can accept those)
Is that better?
edit: To explain, I think how they expect you to experience the website is: http://www.google.com/intl/en/chrome/devices/ (from www.google.com/chromeos)
http://www.google.com/intl/en/chrome/devices/features.html
http://www.google.com/intl/en/chrome/devices/features-key.ht...
http://www.google.com/intl/en/chrome/devices/features-device...
http://www.google.com/intl/en/chrome/devices/chromebox.html
So, we're looking at a relatively deep link, which assumes the reader has been shown the main OS features and is looking for which specific product to buy. That said, I agree that this page doesn't do much except show pretty pictures and throw out a few tech specs, and won't sell the product on its own.