Unfortunately not enough people care, or are even aware of what they don't care about, and that is a large part of what the dark patterns hope to take advantage of.

I'd accept a straight opt-in/opt-out choice if, as per the law, opting out was just as easy as opting in and opting in was not any sort of default. But the stalky side of the industry (most of it) doesn't want informed consent, they don't want to have to acknowledge the idea of consent at all.