my point wasn't that a Big Mac meal in Switzerland hasn't risen since 2007 or wahtever. My point was at that time an American in Switzerland would have thought it was relatively much more expensive than a Big Mac meal here. Now it's similar.
16CHF is like $17.60 now. That is still more expensive than the states, although I guess $13 in Seattle + tax works out to $14.30.
Whatever, for what I made in Switzerland, it didn't seem like a big deal, and you can live pretty well in Swiss with very deterministic costs, whereas in the states, tax and tips sneak up on you.