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This might have much more to do with GM than it does with Facebook. It doesn't matter how much money you plunge into ads, which ad platforms you use, and how targeted the ads are if nobody wants your product.


General Motors was the number one selling auto company in the world in 2011 with 9.025 million units sold, outselling second place by a full million.

I know plenty of people that will never buy a GM, regardless of their advertising. However, advertising is crucially important to GM success.




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