It would be if you were willing to pay an ungodly amount for that box of crackers that not only made Walmart a viable business but was also an amount no one else was willing to pay.

Mitchell got Google to pay nearly double what Yahoo was willing to pay and has gotten Google to pay more each year for a dwindling user base.

If someone was going to Walmart and paying millions for a box of crackers, you’d be right in assuming the transaction wasn’t about the crackers.