I've always found this process and surveillance capitalism completely insane. It is a huge national security issue. I know governments like to have data on people to let them more effectively exert control (for good or bad) but the truth of the matter is that any data that is collected can similarly be used by your adversaries. It is always and will always be a double edged sword. I don't think the problems will be adequately resolved until this becomes deeply ingrained in both the public mind as well as the minds of politicians. Data is certainly extremely useful, but we need to take a moment to weigh the utility against how vulnerable it makes us.