IMO, I agree with those that say it is a publicity stunt. It costs very little to support IE9+. Even IE8 doesn't take a ton of time to make it work, although you do have to do something about the CSS3 styles (CSS3PIE, for example.) But it is really dumb to make the choice to BLOCK a browser by user agent. How about feature detection or if you must block by browser, at least do IE8 and below.
Note, I am a front-end dev, and I know the pain of developing for IE6 and IE7. But any front end dev with any professional skills can make a site that works in IE8+ without resorting to ugly hacks (I don't call polyfills hacks.) And IE9 supports a large percentage of the standards we use on a daily basis.
Sorry, dumb move by Paydirt, with no monetary payoff.
Note, I am a front-end dev, and I know the pain of developing for IE6 and IE7. But any front end dev with any professional skills can make a site that works in IE8+ without resorting to ugly hacks (I don't call polyfills hacks.) And IE9 supports a large percentage of the standards we use on a daily basis.
Sorry, dumb move by Paydirt, with no monetary payoff.