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"Advertisers don't know more about you."

Only sort of. Let's say I'm doing general advertising but want to know the age and gender of people who click on my ads. So I place ads for "men age 18-20", "men age 21-24", "men age 25-35", ..., "women age 18-20", ... . I give each a different landing url. Then I as the advertiser learn more about my incoming users than I would without targeting. I can't pull all the demographic information the ad network knows because if the buckets are too small things like CTR estimation work poorly, but if I'm high volume I can get good resolution.



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