>unless the redesign comes with added functionality/feature (which I fail to find in this case).
The redesign, in-and-of-itself likely provides added f/f in terms of reduced cognitive load in parsing the search results page. It's simple and easily grokked.
>a reminder of its competitor.
I don't think anyone is definitively and quantifiably testing Google search results in their day to day lives, but I suspect there's a nagging sense that they're not really as 'good' as they used to be.
I speculate that it's because the results have become more cluttered. Very few people would consciously compare Bing 2.today with Google 2.yesterday.
I think it's a clever play. It will probably not pan out as it's difficult to turn a ship as large as "Default Search" in another direction but we live in interesting times.
The redesign, in-and-of-itself likely provides added f/f in terms of reduced cognitive load in parsing the search results page. It's simple and easily grokked.
>a reminder of its competitor.
I don't think anyone is definitively and quantifiably testing Google search results in their day to day lives, but I suspect there's a nagging sense that they're not really as 'good' as they used to be.
I speculate that it's because the results have become more cluttered. Very few people would consciously compare Bing 2.today with Google 2.yesterday.
I think it's a clever play. It will probably not pan out as it's difficult to turn a ship as large as "Default Search" in another direction but we live in interesting times.