What that 9% buys you I guess is access to people like me. I'm not Amazon's biggest fan, but their protections and guarantees have always been solid to me. If it doesn't arrive, I get a replacement or refund. If it's broken, same. If it's junk, they'll take it back and issue a refund.
I've been burned by too many places to just start arbitrarily buying from someone I've never purchased from before directly. I've had companies just not respond, accuse me of stealing, tell me missing packages aren't their problem, charge enormous restocking fees, and in more than one case call me an idiot that doesn't know what I'm talking about. None of that with Amazon.
Maybe after establishing a relationship of being a reputable brand I could be swayed over, but even then there's no benefit to me unless the price is cheaper.
I've been burned by too many places to just start arbitrarily buying from someone I've never purchased from before directly. I've had companies just not respond, accuse me of stealing, tell me missing packages aren't their problem, charge enormous restocking fees, and in more than one case call me an idiot that doesn't know what I'm talking about. None of that with Amazon.
Maybe after establishing a relationship of being a reputable brand I could be swayed over, but even then there's no benefit to me unless the price is cheaper.