It has happened in the past with other entertainment apps as well. [0],[1],[2] That's the main reason I think this is a bug.
In this case, this build is also hiding FSD Beta from those eligible for some reason until the car is rebooted.[3]
> Most OSs will automatically unhide an app icon
Tesla isn't using an off the shelf UI though, so why would that apply? IIRC they use Ubuntu as the underlying OS, but I doubt that would have any affect on this.
As a dev this reads as them purposely hiding the Disney+ app instead of uninstalling it, but forgot about the URL scheme.
What’s happening in the video is, the now well known behavior, of a website opening its app when it detects its visited by a supported platform.
Most OSs will automatically unhide an app icon when a hidden app is opened to give the user a reference point of the app they’re using.