For a long time, payment processors in the US would charge more to offer tokenization services. Cost-conscious companies with an eye on their unit economics reacted in predictable ways.
> Cost-conscious companies with an eye on their unit economics reacted in predictable ways.
That seems like the likely explanation. I don't know what the additional cost would be, but with 7 million customers, it could be a million dollars a year in saving. That would require you to be able to be PCI compliant for less than that amount and the risk is still considerable, you could lose your VISA or MasterCard contract pretty quickly and then you're out of business.
We had a situation where scammers would use our site to check stolen credit cards, we got at most 7 days to handle the problem or VISA would close our account. I'd imagine that failing out of compliance would hit equally hard.
