That they're going to make a ton of stupid company names and it's their company-name umbrella dad-joke used for tax and legal purposes?

We didn't just all get the memo that that's the joke?

Or it could be that they are obviously a front for the alphabet agencies

lmao. I would love to have been a fly on the wall "We need a new company name!" "Alphabet!" "YES EXACTLY!"

> In a 2018 talk, Schmidt disclosed that the original inspiration for the name came from the location of the then Google Hamburg office's street address: ABC-Straße.

From Wikipedia about alphabet Inc

What! Well that deflates my entire theory