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> Even iPhone users in Europe tend to just use WhatsApp

Europe is not that homogenous, WhatsApp isn't even the most popular messaging app in much of Central/Eastern Europe and Scandinavia (in addition to that iOS has a similar/higher market share in Norway/Sweden/Denmark than it does in the US).

> of the history of carriers charging thru the nose for SMS back in the day.

Again, this wasn't the case in every European country (where I am text messages were already free or very cheap in the early 2010s so WhatsApp didn't really take off that much and FB Messenger is still quite a bit more popular to this day because it worked on PCs/browsers and most stuck to it when smartphones were becoming popular ).

same applies to Britain and Switzerland.



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