I feel like as tech focused as HN is, a lot of people are missing how massive MS’s non financial investment in GPT is.

They just ended Ignite, their huge IT conference - and have revealed baking GPT into EVERYTHING they do. Everything.

The closing keynote was the massive engineering effort put in to running LLMs at scale - for MS themselves and customers.

MS is all in on GPT, including releasing a no code and low code custom GPT builder for orgs this week.