Well, considering that on these apps (and likely in the general population) men want to be in a relationship more than women, it's almost irrelevant what women should do to improve, there's already a brutal competition for them.

That said, the problem with these apps is that their business model depends on long term user value. (If you register for free, quickly find someone, then you paid nothing to them. Maybe they were able to show you a few ads.) And those who are on it for long tend to have problems. And especially big issue are those who don't give up, but are ruining the mood for others. (Which leads to even fewer women on the platforms.)

> men want to be in a relationship more than women

Is this a commonly held opinion? I’d be curious to read any material on this, because nothing (to me at least) suggests one gender wants it more than the other. Is it simply because there are more men than women on the popular dating apps?

Okay, maybe want is not the best word, but consider the lengths men go to get dates, get laid, to propose, etc. It would be hard to untangle the biological drive from the social pressure. (Plus then there's still the mix of desire for sex and for long term relationships.)