Perhaps you might agree if you expand your view to encompass more than
money. The words "just" and "aggregate" are where I think something
important is missed. Collapsing the whole of human life and its
myriad vectors of complexity down to one scalar, one single "dollar
value", and then based on that making pronouncements about whether
people value "privacy" or "security" or whatever, seems child-like to
me (The idea. Not you. If you really hold it I hope you can move
beyond it.)
"Markets" are like Father Christmas and "The Tooth Fairy"; a
comforting one-dimensional idea that ought to serve us for a while,
and then be discarded for a more mature perspective on the world. We
must all try harder to find words that puncture the suffocating veil
of "economic realism" that seems to hold back so much thinking.
The people, voting with their dollars, have decided that they simply don’t care about privacy, libre software, etc as much as we wish they would.