Don't forget contact too. It was difficult to find contact information on some sites. I remember 10 years ago contact information are usually at the bottom of the main page or in the nav menu. Now, it took some soul searching to find it where they buried it in the submenu. Sometime I usually use Google Maps to get the address or phone number since some site don't make it easier to find it

The trend that I have found to be truly aggravating is restaurants recognizing that sometimes I just want to look at the menu. I don't want to place an order. Don't make me tell you when I want to pick up my order or where I want it delivered. I just want to browse and make a decision later.