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At this point, professing the greenness of your products is like mentioning benefit to minorities in a research-grant application: it is simply a step you have to do to play in the market. On one hand, we might excoriate an individual company for being hypocrites, but on the other hand, that makes us open to criticism that we are missing the game-theory implications in a whole world gone mad.

I just looked at the website of a camping-equipment brand that extols its care for the environment, but if you read through the lines, you find that the brand is just taking an existing Chinese manufacturing and having its own logo stamped on the goods. Again, companies seem to feel that if you have any web presence, this is the kind of stuff you have to write.



The absence of a shibboleth is a shibboleth identifying an outsider.




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