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Well, it is Trolls in a way.

I've helped one client who had been targeted by infringement notices for photos they own. In the process of helping them, I did some research into what's going on.

What happens is that Photographers supply their content library to a company that promises to defend their images against unauthorized distribution and collect appropriate licensing fees.

The problem is this:

1) these companies are very aggressive 2) they use some form of image matching search to detect image copies 3) the notices sent out are automated 4) the notices demand fees or legal action will be taken 5) there is no one to talk to or explain anything too 6) it's automated, abusive and often just plain inaccurate

This approach is very stressful for clients who haven't done anything wrong and dont understand what is happening. In some cases they have no control over an image that is published but attributed to them.

So yes, they are Trolls.

This isn't honest creatives defending their work.

In my clients case they had legitimately taken a very similar photo of a very popular public tourist attraction. Fortunately I was able to connect with the original photographer, and eventually, get them to call off their dogs.



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