That's the right attitude. It also keeps your local bike mechanic in business, which is a good thing because you really need those in a community that uses bikes. If all the sales and parts flow through centralized companies then those bike mechanics will disappear and then you're done when you need your bike fixed in a hurry because you depend on it.

Van Moof always struck me as targeting the 'hip' crowd without taking into account the whole eco system that a bike manufacturer operates in. Change too many things at once and the end results are predictable.