We will certainly see increased adoption at large corporations, but where LLMs will have a lasting equalizing effect is in areas where scaling has a logarithmic sort of benefit--very impactful going from 0-1, but less and less as scale increases.
To give a concrete example, if you're a standard 1-3 person business with a niche enterprise SaaS product targeting the enterprise, outbound sales is likely going to be a meaningful channel for you. Having a team of good SDRs is a huge step function for your org, and if an LLM can give you that functionality without you needing to hire, then they'll make an outsized impact on your business. However, the Google-sized org operating in your space likely already has a huge sales and marketing org. They've likely "saturated" the market in the sense that they're already engaging most of their prospects in one way or another. Adding the functionality of many SDRs via an LLM might give them some efficiency gains, but it won't unlock a new level of growth for them, nor will nullify the value the LLMs provide your smaller org.
To give a concrete example, if you're a standard 1-3 person business with a niche enterprise SaaS product targeting the enterprise, outbound sales is likely going to be a meaningful channel for you. Having a team of good SDRs is a huge step function for your org, and if an LLM can give you that functionality without you needing to hire, then they'll make an outsized impact on your business. However, the Google-sized org operating in your space likely already has a huge sales and marketing org. They've likely "saturated" the market in the sense that they're already engaging most of their prospects in one way or another. Adding the functionality of many SDRs via an LLM might give them some efficiency gains, but it won't unlock a new level of growth for them, nor will nullify the value the LLMs provide your smaller org.