I'm not sure why that would be too surprising to you. In the enterprise organization I've worked with over the past few decades IT strategy is always long term and always cost based. 10-15 years ago organizations moved from the basement to placing their owned hardware in rented racks in data centers that were run by 3'rd party organization because it was cheaper. Then Azure came along and made it sort of a "no-brainer" to move into Azure because you already had a lot of Microsoft products and Azure was cheap. Now with so many Azure price hikes and those 3'rd party data centers improving their business models, the pendulum is swinging away from Azure.

That doesn't mean that the move into Azure wasn't the right one at the time, or that it was more expensive than not going into Azure. It's simply that the market evolves.