> The following is a non-exhaustive list of Apple’s trademarks and service marks. [...] The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo.
Like I said, I'm not a lawyer, but: yes, I would claim that Apple has a trademark on the word "hello", entirely in lowercase cursive, in that very particular cursive typeface, with a animation that shows it being written out at precisely that speed and in precisely that manner, as a means of promoting a distinctive graphical computer operating system, in a manner that they've continued to reference for the past 40 years [0], yes.