I will never understand why someones personal sexual encounters get aired out in public like this. If a crime was committed, take it to court where it becomes public record. Otherwise the story from every party involved is presumed to be horseshit and its none of my business anyway.

People's bad behavior has consequences. When you tie your identity to a brand, your personal behavior will be tied to the value of that brand. Every public persona knows this.

Believe it or not, I think that has almost nothing to do with it. Barstool's financially weak customer base and floudering brand matter a lot more

Those could (partially) be downstream effects of Portnoy's actions. I know I associate them with the brand.