Seeing news like this makes me less inclined to be an early adopter in Milk's next project. Going into business with the primary intent to start a lot of projects and fail until one succeeds seems like a recipe for failure. While it's always an inherent consideration in every startup, it should never be your core strategy. Unfortunately for Milk, it seems like that was exactly what they had in mind. Kevin has a personality that makes people WANT him to succeed, but every user has their limits on how much they will continue to forgive.